Rackmount Case Study
Optus Retail Stores Get a Network Makeover with Rackmount.IT and Cisco Meraki
Overview
Optus partnered with BWR Technologies to upgrade the in-store digital experience across more than 380 retail stores throughout Australia. The rollout included Cisco Meraki SD-WAN solutions and custom Rackmount.IT kits—delivering faster updates, higher network capacity, and an organized, professional communications setup in each store.
The Challenge
Optus needed to modernize its in-store infrastructure to support more devices, streamline cloud-based updates, and ensure a reliable, high-performance network. Outdated hardware and messy equipment racks were impacting both staff productivity and customer experience.
The Solution
As a long-time trusted partner, BWR Technologies led the deployment of Cisco Meraki SD-WAN across all 380+ Optus ‘Yes’ Retail Stores. Their structured approach included:
- Boosting network capacity to support more devices in-store
- Reducing update times from months to minutes
- Delivering a more immersive and flexible shopping experience
- Implementing shielded Cat6 cabling for improved reliability
To complement the deployment, BWR introduced Rackmount.IT’s purpose-built rackmount kits for the Cisco Meraki MX-Series, enabling tidy, accessible, and well-ventilated comms cabinets.
Why Rackmount.IT?
With limited space in store communications rooms, Rackmount.IT’s rackmounts made installation simple and efficient. Front-facing ports, power supply security, ventilation cutouts, and a clean visual aesthetic checked every box Optus had for functionality and presentation.
“Choosing Rackmount.IT’s rackmounts was the right choice—it delivered the clean, organized setup Optus was after and made future upgrades easy.”
– Philip Laurent, Solution Specialist, BWR Technologies
Key Takeaways
- Structured and scalable SD-WAN deployment across 380+ stores
- Space-saving, professional rack solutions from Rackmount.IT
- Improved customer experience through smarter infrastructure
- Faster updates and more resilient network performance
About BWR Technologies
BWR Technologies is a trusted IT services provider delivering fast, modern, and secure infrastructure solutions across Australia and New Zealand. They help businesses stay connected, organized, and ready for growth—whether it’s one site or hundreds.
Looking to Optimize Your Store Network?
Contact BWR Technologies to see how they can support your next rollout.