SD WAN Case Study
BWR Technologies Powers Optus Retail Transformation with Cisco Meraki
Introduction
BWR Technologies Pty Ltd has played a crucial role in enhancing Optus’ retail network infrastructure by deploying Cisco Meraki SD-WAN solutions across its stores in Australia. This initiative aligns with Optus’ commitment to delivering an immersive and seamless in-store shopping experience for customers, while also ensuring operational efficiency and technological innovation.
Background
Optus, one of Australia’s leading telecommunications providers, sought to enhance its in-store digital experience by increasing network capacity and streamlining cloud-based updates. To achieve this, Optus leveraged its long-standing partnership with Cisco and engaged BWR Technologies as the primary deployment partner for Cisco Meraki’s SD-WAN solution.
Challenges
Prior to the deployment, Optus faced several key challenges:
- Limited Network Capacity: Restricting the number of devices customers could interact with in stores.
- Inefficient Update Processes: Network updates previously took months to implement, hindering operational flexibility.
- Customer Experience Limitations: In-store experiences were restricted by outdated infrastructure, limiting real-time demonstrations of Optus’ offerings.
Solution
BWR Technologies was engaged to execute a full-scale deployment of Cisco Meraki’s SD-WAN across over 380 Optus stores, with additional locations planned for upgrades. The solution provided:
- Enhanced Network Performance: Increasing bandwidth and connectivity to support more customer devices and interactive displays.
- Cloud-Based Management: Enabling Optus teams to push updates to the Meraki portal in minutes, significantly improving operational agility.
- Seamless Customer Engagement: Allowing customers to interact directly with Optus’ offerings through live demonstrations.
- Structured Cabling Implementation: BWR Technologies handled all structured cabling using high-performance Cat6 shielded cables, ensuring superior network reliability and security.
Implementation
BWR Technologies spearheaded the installation and integration of Cisco Meraki solutions, ensuring:
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- Rapid Deployment: Seamless and timely implementation across all store locations.
- Technical Excellence: Ensuring all systems were optimized for maximum efficiency and security.
- Future-Proofing: Laying the groundwork for ongoing technological advancements in Optus retail locations.
- Structured Cabling: Implementing Cat6 shielded cable infrastructure to support enhanced data transfer speeds and reduced interference.
Results & Impact
The implementation of Cisco Meraki, powered by BWR Technologies, has delivered significant benefits to Optus:
- Network capacity has increased, allowing more devices to be displayed and tested in-store.
- Software updates that previously took months can now be executed within minutes, enabling real-time enhancements.
- An immersive in-store shopping experience, reinforcing Optus’ commitment to customer satisfaction and digital transformation.
- Enhanced network reliability, thanks to BWR’s structured cabling solution using Cat6 shielded cables.
Conclusion
The collaboration between Optus, Cisco, and BWR Technologies has proven to be a major success in revolutionizing Optus’ retail experience. With a deployment spanning over 380 stores and more locations to follow, BWR Technologies continues to drive innovation and efficiency in the telecommunications sector.
Future Prospects
As Optus continues to innovate, BWR Technologies remains a trusted partner, supporting future advancements in IoT, IP CCTV Security, and other digital solutions that enhance customer engagement and operational efficiency. This case study showcases how the right technology and expert deployment can transform retail experiences, setting new industry benchmarks.